Valerie Failla
Valerie Failla embodies the success story of a scrappy New Yorker turned PR pro with a passion for fashion, food, the arts, and the modern South. Valerie secured a degree in advertising and communications and later a degree in cosmetic and fragrance marketing from the Fashion Institute of Technology. Her years working at two, global public relations agencies in New York City connected her with heavy-hitting clients including Procter & Gamble’s Pantene, Max Factor, Bain de Soleil, Olay, Gillette’s MACH3, Hugo Boss, Old Navy, M&M’s and numerous other lifestyle clients, celebrities, and authors.
She’s also worked on publicity and event campaigns for Atlanta-based brands such as Fado Irish Pub, Perennial Properties, Taste of Atlanta, Atlanta Magazine, GettaBite app, legacy brand Midtown Bowl and many more. Valerie was instrumental in catapulting Chef Ford Fry's brand, Rocket Farm Restaurants, from one restaurant to one dozen additional restaurants in two states and oversaw a five-person public relations and events team.
Today Valerie is the founding force behind self-started Via Failla, based in Atlanta that has a stellar culinary and entertainment client roster
